Hilton launching budget friendly hotel chain

For young wanderlusts who are fiending to travel, but are on a budget, I have some great news. Hilton is launching a chain of budget friendly hotels in the U.S. and Canada to target young guests. The hotel will be called Tru by Hilton and it will run about $90 – $100 a night. Tru is looking to compete with economy hotel chains like La Quinta and Fairfield Inn.

The hotel boasts a 2,770 square foot lobby of open space with a centrally located command center and a social media wall. Guests can lounge, work, eat or play. The Play Zone has table games, a large screen television, and stadium style seating. There will be a market open 24/7 offering snacks, refreshments, beer and wine, and healthy light meal options. There will also be a complimentary “Breakfast Bar” where guests can customize their own bagels, donuts, Greek yogurt and oatmeal to their liking. There will be a fitness center for those who want to work out even on vacation.

Guest rooms will have comfortable platform beds, 55″ televisions, 8 foot wide windows, outlets everywhere to stay connected, and spacious bathrooms. As a technology-forward hotel, complimentary Wi-Fi will allow guests to download and stream to their devices. Mobile check-in, room selection, and Digital Key will be available through the Hilton HHonors mobile app.

Hilton launched the chain at a large conference for hotel investors. So far, 102 locations have been signed and 3o are in the works. Some cities include Atlanta, Chicago, Dallas, Denver, Nashville, and Portland. The first Tru by Hilton hotel is expected to open by the end of 2016.


Image source: Hilton Worldwide

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